ÌtànModels was born from a simple truth: beauty does not fade with age—it deepens. In a world where fashion often centers youth, ÌtànModels stands apart by celebrating the elegance, wisdom, and presence of 50+ men and women.
The brand draws its name from the Yoruba word ITAN, meaning “story,” capturing the essence of what makes mature beauty extraordinary. Every model carries a history rich with culture, emotion, and experience, and ÌtànModels exists to honor those stories through fashion.
Our identity blends minimalism with afrocentric symbolism, portraying the human form with subtle, refined geometry. Each element of our visual language—from the abstract figure to the peacock-inspired motifs—reflects dignity, pride, and transformation.
ÌtànModels champions fashion as a form of storytelling, where every wrinkle, curve, and gesture becomes a testament to a life fully lived. We celebrate style not as something loud, but as something intentional, graceful, and deeply rooted in authenticity.
At ÌtànModels, we believe that age is not a limit but a luxury. Our mission is to redefine representation in African fashion by giving mature models a platform to shine with authority and confidence.
Through editorials, campaigns, and brand partnerships, we showcase a beauty that is timeless and inspiring. This is more than a brand—it is a movement that honors identity, uplifts heritage, and proves that elegance only grows stronger with time.
At ÌtànModels we receive hundreds of applications weekly. We cannot respond to every application. We only offer representation to people we feel could make a career out of modelling, please do not be disillusioned if we do not sign you up!